Crafted in Agra · Trusted Pan India
Born from
Passion.
Built for
Athletes.
From pre-partition Sialkot to the courts and pitches of modern India — eight decades of sporting excellence, now in every shoe we make.
Our Story
Where It All
Began
In the early 1940s, before the partition of India and Pakistan, our forefathers were renowned manufacturers of quality English willow and Kashmir willow cricket bats in Sialkot, Pakistan — supplying champions across 46 countries.
After partition in 1948, Sushil Kumar Mahajan and his three brothers relocated to Agra and established Vijay Industries, trading cricket bats, hockey sticks, and sports goods. By 1983, the cricket teams of West Indies, Kenya, and India were playing with our bats — and professional players were visiting us to customise their equipment to the millimetre.
When the bat industry shifted from Agra to Kashmir around 1985, we adapted — launching Royal Sports Corporation (RSC), our first sports footwear brand, which gained popularity across India. In 1997, the next generation introduced a new name: ASE. Today, that same spirit of adaptation and excellence lives in every Pro Ase shoe.
Eight Decades of Excellence
Our Journey
Sialkot Origins
Our forefathers craft quality English and Kashmir willow cricket bats in Sialkot, reaching athletes in 46 countries.
Vijay Industries, Agra
Post-partition, Sushil Kumar Mahajan establishes Vijay Industries in Agra — a new chapter begins in cricket bats, hockey sticks, and sporting goods.
International Recognition
Cricket teams of West Indies, Kenya, and India play with our bats. Professional players visit Agra to customise their equipment.
The Pivot — RSC Footwear
As bat manufacturing moves to Kashmir, we adapt — launching Royal Sports Corporation, our first sports shoes brand. Popularity spreads across India.
ASE Is Born
The next generation launches brand ASE with a dedicated manufacturing unit in Agra, focused on high-quality sports footwear engineered for Indian athletes.
Pro Ase Sports
Trusted by 10,000+ athletes across India. BIS & FDDI certified. Delivering performance footwear for cricket, badminton, basketball, kabaddi, weightlifting, and more.
What Drives Us
Built on Purpose
Performance First
Every shoe is lab-tested and field-proven. We engineer for the way Indian athletes actually move — on red-soil pitches, hard courts, and dusty grounds.
Indian Fit, Global Standard
Our shoes are designed for Indian feet — wider toe boxes, tailored arch support, and materials that breathe in 40°C heat. World-class quality at honest prices.
Always Evolving
From willow bats to sports shoes in 1985. From RSC to ASE in 1997. We have always adapted, invested, and moved forward — and we're not stopping now.
Our Heritage
Proud of
the Past
Eight decades of craftsmanship — from Sialkot to Agra, from cricket bats to world-class sports footwear. Our roots remind us why quality, honesty, and athlete-first thinking will never go out of style.
Looking Forward
Excited for
the Future
We're proud of our legacy — and even more energised about where we're headed. Our investments in technology, materials, and design will take Indian sports footwear to the next level.
Ready to Perform?